5 Ways to Build a Consistent Referral Engine for SSD Cases
Most SSD clients don't find their attorney through Google.
They come from social workers. Case managers. Healthcare providers. Past clients who stayed in touch. The firms that grow consistently aren't chasing leads — they're building visibility with the people who already believe in disability claims.
In this session, Rachel Carlson (Principal, PR Legal Marketing) joins Will from Chronicle to walk through five strategies SSD attorneys use to build a referral engine that runs month over month — not just after a marketing push.
You will leave this session with a clear understanding of:
Where SSD referrals actually originate — why the social worker, case manager, or past client who already knows your firm is more valuable than any ad campaign
How to tap past clients as a referral source — most attorneys lose touch after a case closes; we'll show why that's a mistake and how easy it is to fix
Building authority with professional referral networks — practical approaches for becoming the attorney that social workers, case managers, and healthcare providers think of first
A system for staying visible over time — why single touchpoints fail and what consistent presence actually looks like in practice
Your 90-day starter plan — a concrete, step-by-step roadmap to put all five strategies into motion at your firm this quarter
Who Should Attend:
SSD attorneys who rely on one or two referral sources and want to diversify before growth stalls
Attorneys who've tried newsletters or community outreach before but couldn't make it stick
Firm owners spending on Google ads who want a more sustainable, lower-cost growth channel
Solo practitioners and small teams without a dedicated marketing person
Anyone who suspects they're leaving past client referrals on the table
Speakers
Will Yang: Head of Growth, Chronicle
Will builds Chronicle's practitioner community — hosting events, conversations, and resources that help SSD attorneys navigate the business side of running a disability firm.
Rachel Carlson: Principal, PR Legal Marketing
Rachel leads client relationships at PRLM, which runs ReferAll — a turnkey referral newsletter service built specifically for SSD firms. She works directly with disability attorneys across the country on staying top-of-mind with referral networks and past clients.