Step Forward on Sponsorships — Session 1 of 3

​The Partnership Approach

​Sponsorships are one of the most sustainable revenue streams for independent journalists – but most of us were never taught how to land them.

​This summer, Project C is bringing in media advisors Emily Dresslar and April Hinkle for a three-part workshop series designed to give creator journalists a real game plan for generating sponsorship revenue. They're drawing on best practices from success stories to help you build the knowledge and confidence to develop, prospect, and close valuable partnerships.

​Session 1 lays the foundation. You'll learn how sponsorships fit into a broader revenue strategy, explore different partnership models, and get clear on your value proposition – what you actually deliver and what sponsors are really looking for. We'll also tackle the media kit question: do you actually need one?

​Pre-work (due June 17): Audit your brand's current output – list every platform where you reach your audience and note your audience size, demographics, and what content is resonating most. (About 15–20 minutes of work.)

​Part of a three-session series. Attend one or all three: June 24, July 1, July 8.