13+ Stakeholders, One Deal: How to Read the Room Before the Room Reads You
Most salespeople know how to sell to one person. Then the deal hits a buying committee and everything falls apart.
Forrester's State of Business Buying report found that the average B2B purchase now involves 13+ internal stakeholders. Gartner puts the typical buying group at 6 to 10 decision-makers, each bringing their own agenda and independent research to the table. Every additional person reduces the probability of closing by roughly 10 percent. More people in the room does not mean more alignment. It means more personalities, more competing timelines, and a much harder path to a single decision.
Mark Hunter, known worldwide as "The Sales Hunter," has spent over 25 years helping sales teams fix exactly this. He has spoken in more than 30 countries across 5 continents, authored four books including the bestselling High-Profit Prospecting and A Mind for Sales, and has been named a Global Top 30 Sales Guru for six consecutive years. Over 300k sales professionals follow him on LinkedIn. His work is not about quick tactics. It is about what it takes to earn trust and close complex deals at the level the modern buying process demands.
Join Mark and Amarpreet Kalkat, Founder and CEO of Humantic AI, for a fireside chat on how to sell when the room keeps getting bigger.
What you will walk away with:
How to identify every real decision-maker in a deal, not just the ones on the call
How to read different personality types across the committee and adapt for each
How to manage competing agendas and timelines without losing control of the deal
A heads up on what this is not:
❌ A talk about prospecting or cold outreach
❌ Generic advice you have heard at every sales kickoff
✅ One of the most respected voices in sales walking through what it takes to close when the buying committee never stops growing
If you sell complex deals and more than one person has to say yes, this one is for you.
Register now.