Why Promising Longevity Companies Fail - And What Breakthrough Brands Do Differently
Great science. Innovative technology. Funding. Why is that Great science. Innovative technology. Funding. Why is that still not enough?
One of the hardest things to watch in the longevity industry is a promising innovation struggle to become a sustainable business.
The founder knows the science. The technology has potential. Sometimes, the company has already raised substantial capital.
But customers aren’t responding the way the team expected.
Over the past decade, Elias Arjan and Klaudia Balogh have worked with founders, researchers, clinics, and wellness brands—and they’ve seen versions of this challenge repeatedly.
They’ve also seen brands break through.
Join them for a candid conversation exploring approaches taken by Oura, Therabody, and other leading wellness brands, alongside lessons from healthcare initiatives that struggled despite substantial resources.
WHAT WE’LL EXPLORE
What helps breakthrough brands earn attention, trust, and customer loyalty?
Why do resources and innovation sometimes fail to translate into adoption?
Why do some brands inspire confidence from the first interaction?
What should founders examine before investing more in growth?
Through their combined experience across research, market entry, media, and communications, Klaudia and Elias bring firsthand perspectives on these questions.
There is no universal explanation for business success or failure. But there are patterns worth understanding—and practical lessons founders can apply.
BRING YOUR QUESTIONS. BRING YOUR BRAND.
At the beginning of the webinar, attendees will be invited to volunteer for a live brand review. One company will be selected for a practical analysis during the Q&A, exploring its website, visual identity, messaging, and customer journey.
Whether your brand is selected or you’re watching the discussion, you’ll see how the session’s ideas apply to a real business.
WHO SHOULD ATTEND?
Founders, CEOs, and marketing leaders at evidence-based wellness, longevity, and health technology companies—especially those whose traction doesn’t yet reflect the quality of their offering.
Meet your speakers
Elias Arjan
Founder & CEO - Healthspan Collective
Elias brings experience across scientific research, market entry, brand strategy, and industry events, including Theragun, Timeline and other leading longevity brands.
Klaudia Balogh
Longevity Journalist
Klaudia brings experience across health and wellness journalism, media, and brand communications, connecting complex ideas with the audiences they need to reach.
TUESDAY, OCTOBER 27, 2026
11:00 AM–12:00 PM Pacific / 2:00–3:00 PM Eastern
Complimentary live webinar, including audience Q&A and a live brand review.
Register through Riverside to receive your personal joining link: https://hlthspan.link/A1027
Presented by Healthspan Collective.