

B2C Conference - Building, Scaling & Investing in Consumer Startups
Join us for a focused half-day conference dedicated to B2C startups and consumer investing.
The B2C Conference brings together leading investors, founders, and ecosystem operators to discuss what it really takes to build and scale consumer companies in 2026: from early traction and distribution to brand, retention, and monetization.
Whether you are building a consumer product, investing in B2C, or exploring the next wave of consumer innovation, this event is designed to deliver practical insights, honest conversations, and high-quality networking.
The event is brought to you by Fusion, Google Campus Tel Aviv & Genesis.
Hosts
Amit Shechter
Principal, Fusion VC
Dekel Yakobovich
Founder, Dinners & Genesis
Agenda
10:00-11:00 | B2C Investors Panel
A candid conversation with leading consumer-focused investors on:
What makes a B2C startup fundable today
How consumer investing has changed since 2021
Distribution, brand, and defensibility in the AI era
Mistakes founders keep repeating
Panelists:
Eze Vidra - Managing Partner, Remagine Ventures
Nicole Priel - Founding Partner, Mustang Capital
Yael Alroy - Managing Partner, Stardom
Moderator:
Tal Giladi - Investment Analyst, Wings IL | Writer, Yedioth Ahronoth
11:00-12:00 | B2C Fireside Chat
An open, founder-to-founder conversation on building and scaling a global consumer company.
Speakers:
Daniel Cohen - Co-Founder & General Partner, Sticker VC
Yuval Kaminka - Co-Founder & CEO, Simply (formerly JoyTunes)