What Makes Buyers Buy? Buyer Psychology with Greg Wight
What Makes Buyers Buy?
Join us for this insightful webinar and gain valuable insights into what motivates customer behavior, builds trust, and drives purchasing decisions in today's marketplace.
Over the past decade, Shopper1st has studied the consistent patterns that shape purchase behaviour across Categories and Regions, building a quantitative evidence base around eight recurring Shopper Psychology principles. Across hundreds of studies, these principles have shown a measurable relationship to outcomes such as conversion, claim comprehension, findability, and revenue per SKU. What has been most notable is not isolated performance gains, but the repeatability of results when the same principles are applied in different commercial contexts.
Senior leaders have increasingly sought out this work not as a tactical optimization exercise, but as a way to improve the quality and consistency of commercial decision-making. Executive sessions tend to generate strong engagement because they connect behavioural science to the practical realities leaders face: trade-offs, investment allocation, and execution under time pressure. This presentation offers a longitudinal, evidence-based perspective on how deeper Shopper understanding can strengthen organizational capability and commercial performance over time.
About the Speaker: Bio: Greg Wight is the Co-Founder of Shopper1st, a research company focused on applying proven subconscious Shopper Psychology principles that consistently improve purchase behaviour across Regions and Categories. He has held senior global roles at P&G and Kenvue, including leading Kenvue’s Global Shopper organization of more than 1,500 people. Over the past 20 years, Greg has delivered more than 500 executive and training presentations on Shopper Psychology, including C-suite engagements with major Retailers and global CPG organizations. His work centres on integrating Shopper insight into commercial decision-making so that Consumer and Trade investments deliver greater impact at the point of purchase.