CTV for PERFORMANCE
Join us for an insightful morning F2F event where we’ll be discussing the significant impact of the Connected TV revolution and how Israeli global advertisers can benefit from it.
We'll deep dive into the role of CTV as a performance/UA channel and a vital part of your future channel mix. Sessions will focus on the advantages, challenges, and the potential of incorporating CTV into broader advertising strategies.
Date: Thursday, July 4th 2024
Time: 09:00 - 13:30
Location: The George Hotel Tel-Aviv
What’s the agenda?
🥐 09:00 Breakfast
👋 10:00 Welcome notes / Mirit Rabinovitz, CEO @dentsu Israel
📺 10:15 The CTV Revolution: How did my television become a performance channel? / Ori Zifroni, Head of Strategy @dentsu Israel
🆔 10:45 Introducing Merkury: a new era in identity and targeting for CTV
🎬 11:00 CTV Activation: What, How and Where / Dan Harris, Senior Director @The Trade Desk
☕ 11:30-12:00 Coffee Break
📊 12:00 CTV as a Highly Measurable channel: Deep Dive into the Mobile Apps Attribution Case / Moran Davida, Senior Product Manager @Appsflyer
🗯️ 12:30 Panel Discussion: Challenges and Solutions in CTV for Performnce /
Uri Pearl, Head of Marketing @Papaya
Or Hadar, Growth Marketing Team Lead @Monday
Itai Katzhandel, Leading Digital Ads Media Buying @Next Insurance
🎨 13:00 Approaching Creative for CTV / Taylor West , Global Head of Sales @Clinch
✅ Your registration and attendance are subject to approval by the host.
Who should be attending?
Marketing Leads of Israeli global advertisers
Demand Gen/ Growth managers in B2C and B2B startups
UA/PPC campaign managers and leaders in B2C and B2B tech space
Creative managers and copywriters who work with Paid activities (UA & Brand)
Registration
This form is an application and will be reviewed by the team before tickets are allocated.
Tickets are personal and can only be used for the assigned guest.
If event reaches capacity, please be sure to join the waitlist and we'll reach out if a spot opens up for you
By registering for this event, you acknowledge that you agree to receive emails from the events organizers and sponsors.
We look forward to seeing you and exploring the future of CTV together!
(Photo: The George; Amit Giron)