Corporate Connection Workshop

​​Format

​​Workshop, 2h, Online

​​Agenda

1. ​Presentation and Corporate Targets

   1. ​B2B segments

   2. ​Banking versus Insurance

   3. ​Parallel Players

2. ​Portuguese Financial Landscape

   1. ​Who are the players and how is the innovation ecosystem composed?

   2. ​Key Events of the ecosystem – What about the Websummit?

   3. ​Open Innovation Initiatives and other bridges

3. ​How to start your pipeline from 0?

   1. ​Finding your internal champion – Selling to individuals versus to the entity

   2. ​Finding an pain or opportunity that move the needle

      1. ​Beyond banking/insurance opportunities

      2. ​Fringe benefits with high marketing impact and low integration

      3. ​Significantly improved operations – efficiency, security or scalability

      4. ​Customer service

   3. ​The role of content marketing in Fintech – from Quick wins to Demos and Freemium versions

   4. ​Social events – standing out from the crowd. The role of peers and partners

4. ​Create a Plan

   1. ​Include your ideal path and unhappy tracks

   2. ​Calendar activities around the Portuguese calendar

​About the Mentor

​António Ferrão is the Executive Director of Fintech Solutions, the advisory arm of Portugal Fintech, that closes the gap between fintechs and mature palyers.