Navigating Complex Communications to Build Trust

​Simon Goff, Partner & CEO, Purpose (https://www.purpose.com/team/), will be our spotlight speaker. Simon has played a key role in the global expansion of Purpose, a social impact agency that specializes in creative storytelling and campaigns that engage and mobilize people, and is a leading partner to philanthropies, businesses, the public sector and NGOs. Through his career Simon has built unique partnerships to harness the potential of powerful storytelling to mobilize people to action. Prior to Purpose, he spent over a decade working at the intersection of media and social change. After joining Viacom International in London to work on MTV’s social responsibility initiatives, Simon co-founded and led the MTV EXIT Foundation, an independent non-profit organization based in London and Bangkok committed to ending human trafficking and exploitation. In 2013, he became Executive Director of FilmAid International, an organization that uses the power of film and media to bring life-saving information, psychological relief and empowerment to refugees.

​In the face of mis- and disinformation, we have seen an erosion of trust across many areas. This is putting the fabric of multilateral systems at risk. Let's be ready to explore with Simon how we can use creative communications and storytelling, trusted messengers, and innovation partnerships to reach and engage key audiences - and how we should measure the impact it is having.

​We wish you very happy holidays and look forward to seeing you fully recharged for action on Wednesday January 10!