Environics Analytics: The Next-Gen Customer: Serving Four Generations at Once
The Next-Gen Customer: Serving Four Generations at Once and Why this Matters...
Retailers are no longer serving “a customer,” but multiple generations with very different expectations. The challenge isn’t just personalization anymore — it’s prioritization within finite store space, assortment, and operational constraints.
Economic pressure, smaller formats, and labour considerations only add to the complexity.
Core question
How do retailers effectively serve Gen Z, Millennials, Gen X, and Boomers — without over-assorting, over-complicating the experience, while still creating meaningful personalization?
Possible discussion angles:
How generational expectations are shaping assortment and store experience
Balancing value, convenience, and experience across age groups
Data and insights retailers are using to better understand generational behaviour
** This presentation has a value of $125 **
About the Speakers:
Sophie Marai – Vice President, Client Strategy, Environics Analytics
Sophie Marai is a seasoned executive with over 15 years of leadership experience driving transformative growth across the multiple sectors, including Gaming, Travel, and Retail/CPG. She has held pivotal roles at industry leaders including Walmart, Loblaws, and Home Depot, where she spearheaded enterprise-wide initiatives in customer strategy, format innovation, and integrated marketing.
With her passion for solving complex business challenges, Sophie has led cross-functional teams to deliver measurable outcomes in market expansion, customer development, and end-to-end growth management. Her expertise in market gap analysis and customer-centric innovation continues to shape high-impact strategies that elevate performance and unlock long-term value.
Michael Scida – Vice President, Business Development, Environics Analytics
With over 18 years of experience in retail, gaming, real estate, marketing, financial services, analytics, customer insights and geodemography, Michael brings his passion for combining technical and analytical expertise to deliver data-driven insights in support of strategic objectives. His expertise lies in leveraging omnichannel opportunities to help retail, restaurant and gaming clients find the best location opportunities and to develop the optimum media mix in reaching targeted consumers for future growth.