Istanbul: Marketing2030 IRG Global CMO Summit

​M2030 IRG Global CMO Summit Istanbul

​The rapid growth of AI, rising geopolitical fragmentation, increasing public distrust, and a structural shift to short-term focus results are fundamentally challenging how businesses can grow. Winning businesses are balancing new growth paradoxes and applying an Enterprise Growth Architecture 2.0.

​Marketing2030 explores the role that Marketing will need to play to help the enterprise succeed, and the CMO strategies, structures, capabilities, and leadership required.

​

​Istanbul: Bridge to the Future

​The IRG Global CMO Summit will bring together 25 Turkish and 25 global CMOs to discuss the Marketing2030 findings and how to drive sustained business growth in an increasingly divided world.

​Few places embody that challenge better than Istanbul.

​A city of constant change, some would even say chaos, and fiercely contrasting perspectives, yet also hyper entrepreneurialism and endless growth opportunities, Istanbul represents the bridge to tomorrow’s success.