Panel Discussion: What Impacts Market Conviction Now
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WHAT IMPACTS MARKET CONVICTION NOW
The audiences that shape biopharma company perception, including investors, analysts, journalists, patients, and regulators, are consuming information differently than they were even a few years ago, and biopharma companies are still figuring out what that means for their communications strategy. Press releases, regulatory disclosures, and earnings calls remain foundational, but they now exist alongside a growing mix of videos, podcasts, LinkedIn content, online investor forums, AI-generated summaries, and direct-to-audience channels that can shape market perception well beyond traditional media coverage.
This conversation examines what it takes to build communications strategies that hold up under investor scrutiny, not just during earnings season, but across every moment when perception is formed or lost. Bringing together perspectives from investor relations, business media, and corporate affairs, the panel will explore which formats and channels are earning credibility with investor and analyst audiences and how communicators are building influence in spaces traditionally held by IR and finance. The conversation will also explore where biopharma is adapting more slowly than peer industries, and how companies are navigating the pressure to break through amid market volatility, FDA uncertainty, and growing global competition.
Taking place midway through the conference, the discussion will also include a real-time pulse check on what’s standing out at JPM27 so far — from messaging trends to the formats, executives, and companies generating the most attention.
WHY ATTEND
Discover how financial and strategic audiences are finding, consuming, and acting on biopharma information today
Explore which communications formats and channels are shaping investor visibility and sentiment right now
Examine where biopharma lags behind other industries and what's driving the gap
Identify the credibility signals that investors, analysts, and reporters still respond to in a volatile market
Review what's breaking through at JPM27 so far and what communicators can take back and apply
About Our Sponsor, GCI Health
GCI Health is the leading health impact agency built to realize the future of health. GCI Health leverages deep healthcare expertise, award-winning creativity and proprietary technology to create health impact through communications and engagements that change behavior and catalyze action. From molecules to the masses, GCI Health embraces the entire healthcare spectrum in every corner of the world, spanning North America, Europe, Asia-Pacific, the Middle East and India. GCI Health is a celebrated, highly respected healthcare agency with industry honors that include PRWeek Best Place to Work, PRWeek Global International Agency of the Year, MM+M PR Agency of the Year, PRovoke Media Global Healthcare PR Agency of the Year and PRovoke Media Agency of the Decade. GCI Health is part of Burson, which is part of WPP (LSE/NYSE: WPP), the creative transformation company. Follow us on LinkedIn and Instagram.
About Yes SF
Launched in 2023 in collaboration with Citi, Deloitte, Salesforce, the San Francisco Chamber of Commerce, the World Economic Forum, and more than 20 organizations, Yes SF is the first location-based UpLink Challenge created in direct response to the United Nations’ Sustainable Development Goal 11 of making cities more inclusive, safe, resilient, and sustainable. Yes SF draws on the ingenuity of 14 Top Innovators – selected for their potential to bring new life and increased value to buildings, infrastructure, and outdoor areas in downtown San Francisco. Yes SF seeks not only to revitalize downtown San Francisco, but also to set a precedent for sustainable urban living worldwide. It’s become more than a challenge; it’s a call to action for everyone who believes in the power of innovation to help shape a better future. Join us in saying “Yes” to San Francisco!