Kickstarting Success – Profit-Driven Marketing Strategies for a Successful Launch
The Fundamentals of Successful Growth Marketing
In the competitive landscape of business, the intersection of marketing strategies with sales and profit growth is vital. "The Fundamentals of Successful Growth Marketing" is a meticulously crafted three-part workshop series aimed at empowering startup owners, small business entrepreneurs, and marketing professionals. This series is specially designed to enhance both B2B and B2C marketing efforts, focusing on practical methods to boost sales, maximize profits, and ensure sustainable business growth.
Session 1: Kickstarting Success – Profit-Driven Marketing Strategies for a Successful Launch
Key Focus: Strategies and tactics to launch startups or new products/services with a focus on market penetration, and profitability.
Topics:
Building a profit-centric brand and messaging. (Brand Story)
Crafting compelling offers that resonate and convert.
Effective market entry tactics for immediate sales impact.
Outcome: Participants will learn to create and implement marketing strategies that directly contribute to sales growth and initial profitability.
Who Should Attend:
This workshop is ideal for startup founders, small to mid-size business owners, sales and marketing professionals, and anyone keen on mastering sales-oriented marketing strategies in today’s dynamic market environment.
Collin Dayley
With a dynamic career spanning over 30 years, Collin Dayley has deep experience in the advertising and marketing services industry. His experience includes work with a range of marketing and advertising agencies including global powerhouses such as Wunderman, McCann Ericsson, and Young & Rubicam.
Collin's expertise is deeply rooted in tech. He has skillfully executed large-scale go-to-market strategies and programs for clients such as Microsoft, T-Mobile, Oracle, McAfee, and many others . Collin is defined by a steadfast commitment to performance marketing, consistently delivering results that exceed client expectations.
When not at work Collin loves to run, hike and kayak around the Puget Sound.