Ramping B2B Customer & Prospect Discovery Meetings

​B2B discovery meetings have declined significantly as buyers become more informed and selective before engaging with sales teams. In this session, Michael Phelan, Principal & Founder of Go-to-Market Pros (GTMP), shares practical strategies for increasing customer and prospect discovery meetings by adopting a buyer-centric approach.

​You’ll learn how to engage buyers earlier, strengthen marketing and sales alignment, create more meaningful conversations, and implement proven programs that accelerate pipeline growth.

​Join us for an interactive discussion packed with actionable insights for modern GTM teams.

​Attendees will learn:

• ​Why discovery meetings are declining

• ​How buyer behavior has changed

• ​How to increase customer engagement

• ​Practical buyer-centric GTM strategies

• ​Ways to align sales and marketing teams

• ​Programs that generate more qualified conversations