

Storytelling for Founders: Transform your marketing strategy with Storytelling with Beatrice Kabutakapua
Are you interested in learning more about how storytelling can change up your startups marketing strategy?
This interactive 90-minute webinar helps entrepreneurs transform their thinking about marketing. Instead of following rigid formulas, we explore how to use storytelling to build connections, attract the right audience, and never run out of content again.
We aim for the entrepreneurs to leave the webinar feeling:
A renewed love for marketing that feels aligned with their voice and values;
A repeatable content framework based on personal and business stories;
Simple strategies to consistently generate meaningful content without burning out!
Who is Beatrice:
Beatrice Ngalula Kabutakapua is a business storytelling coach with over 20 years of experience in communications and facilitation. She’s trained 100+ entrepreneurs through this session alone and has delivered storytelling workshops for organisations across Europe and the US.
Her background in journalism, NGO storytelling, and corporate communications makes her approach both strategic and deeply human. Beatrice is the CEO and Founder of The Business Storytelling Centre and a professional speaker.
If you're interested in hearing more, please see the key details below:
📅 Date: 1st August 2025
🕕 Time: 12:00 - 13:30
📍Location: Zoom
Are you interested in learning how to transform your marketing strategy with storytelling? If so, then be sure to get a ticket to this fab webinar.
Who is Colorintech?
Colorintech is an award-winning non-profit organization dedicated to making the tech industry fair and accessible, ensuring everyone has opportunities to thrive.
We empower professionals, students, and founders to excel in their tech journey through impactful and enriching events, programs, and content. We do this through three pathways and a flagship event:
NXTGen: Aims to upskill and support underrepresented students into their first roles within the tech sector;
Advance: Aims to support underrepresented talent progress and advance within their tech careers;
#Build: Aims to support underrepresented founders navigate and accelerate the entrepreneur journey;
BTF: Europe's premier Diversity event which celebrates inclusion and innovation to provide industry opportunities (www.joinbtf.com)
Join our LinkedIn Community Group: https://www.linkedin.com/groups/12828186/