The Strategic Partner Playbook Masterclass for Coaches & Consultants
If every client you win comes from your own outreach, your business only grows as fast as you can sell. Strategic partners change that. They already have the clients, the trust, and the budget, and when you make it easy for them, they sell for you.
About 75% of my work comes through strategic partnerships, and it's the most scalable way I know to grow a coaching or consulting business without adding more selling to your plate.
This is a working session. You'll build the pieces you need to start those conversations, and you'll leave with them in hand.
In 90 minutes, we'll cover:
Who to approach first. How to spot the partners already close to you, including people who've tried to work with you before.
How to make your work easy to sell. The pitch and the simple kit that let a partner say yes and close fast.
How to structure the deal. Revenue share basics, who handles what, and what to protect in your contract, including your IP.
How to stay top of mind. Low-effort ways to keep relationships warm, and how to get on the rosters and vendor lists where opportunities show up.
How to be ready. What to have prepared so you can say yes quickly when an opportunity arrives.
You'll leave with
A 3-sentence "Ready-to-Sell" pitch you can send to a partner
A list of people and firms in your own network to approach first
A keep-in-touch plan with a low-effort way to reach each contact
A checklist for getting on rosters and being ready to say yes fast
2-3 tools or platforms you use that could become partnerships
A clear idea of what to protect in your contracts and IP
Who this is for
Coaches, consultants, facilitators, and trainers who already have clients, want to scale, and don't want to do all the selling themselves.
Who this is not for
If you don't yet have a program or service a partner could sell or deliver, this may be a bit early.
🎁 Bonus: The Accidental Partner guide
Everyone who registers gets my full guide: five true stories of partnerships that grew my business, with action steps and reflection questions.
Your host
Stephanie Licata, M.A. ACC is a learning and leadership consultant, facilitator, curriculum designer, and executive and team coach. Her signature program, Coaching Skills for Leaders, is delivered through strategic partners, and she serves as senior learning strategist for a learning platform. She helps coaches and consultants scale smarter through her Scaling Smarter program.
FAQ
Is this live?
Yes, it's live-virtual and you'll also receive the recording. We'll work through the exercises together on Zoom, so come ready to participate.
When do I get the guide?
It will be sent as a follow up after the session
Do I need to have a program already?
You'll get the most out of it if you have a program or service a partner could sell or deliver. It doesn't have to be polished.
Will I get a chance to ask questions?
Yes. There's time for Q&A throughout the event.