Tin Men Founders School: B2B Sales with Oliver Jay, Former CRO of Asana

​Event Overview

​Tin Men Founders School is a school for startup founders on going from 0 to 1, and beyond. It is a series of workshops launched to support B2B tech founders learning in critical areas of a startup operation. 

This workshop is on the topic of B2B sales. Come learn from Oliver Jay and Jeraldine Phneah as they discuss the pros and cons of sales models (e.g. Product Led Growth vs Sales Led Growth), hiring and scaling a sales team. Field your questions related to the topic of B2B sales and learn how you can build and scale your startup sales operations. 

​About Tin Men Founder's School

​Every Founders School workshop is targeted at Pre-Series A/Series A founders and encompasses:

​- Masterclass with a leading expert
- Q&A

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About Oliver Jay

​Oliver Jay is a leadership performance coach for emerging Founders and Revenue Leaders of high-growth technology ventures. He has scaled multiple high-growth unicorns from early-stage through IPO. As Asana’s first Chief Revenue Officer, Jay was responsible for building and leading the company’s revenue-related teams. Within 5 years, the business grew from less than $20mn to $500mn run-rate revenue. He also led the company's international expansion efforts across 9 countries, growing international revenue contribution to over half of Asana's revenue by the time the company publicly listed. 

Prior to Asana, Jay was an early business executive at Dropbox, where they were the early pioneers of Product-Led-Growth. Jay was initially responsible for building out the revenue team and was subsequently Head of Asia Pacific and Latin America.

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About Jeraldine Phneah

​Jeraldine Phneah (彭嘉琳) is a SaaS sales professional with 9 years of experience selling to enterprise customers in Southeast Asia. She has a track record of exceeding targets or getting promoted in every single role in companies like Salesforce; Spot and Workato. 

​About the organiser

​Tin Men Capital
Tin Men Capital is a Singapore-based venture capital firm that's exclusively focused on B2B tech startups operating from South East Asia. It is led by Murli Ravi and Jeremy Tan. 

​Tin Men Capital has backed companies such as SixSense, Hubble, Globaltix, Zipline, Glife, Manuva and Overdrive.

​Having launched fund II in late 2022, Tin Men Capital are actively investing 2-4 mil USD checks in B2B tech startups in Southeast Asia at the Series A stage.