Workshop | Measure and Prove Your Design Impact
🕒 90 min | 👥 40 seats | 🛠️ Interactive activity | 💵 $50 Uxcel Pro / $80 Standard
Stuck saying “trust me” in design reviews?
Learn how to clearly back up your design decisions with outcomes that matter to stakeholders and walk away with a toolkit to communicate real value, not just visuals.
Led by Fouad Jallouli, Director, Service Design at the Government of Alberta and Uxcel instructor of top-rated courses, this session will show you how to link your design work to business outcomes in a clear and convincing way.
You'll master a simple and effective storytelling framework that makes your impact easy to communicate, and apply it immediately to fictional case studies in small breakout groups.
By the end, you’ll have a filled-in canvas and a repeatable structure to use in interviews, client pitches, and internal reviews.
🧠 What You’ll Learn
The fundamentals of measurement in UX & Service Design
A storytelling framework to talk about your work in terms of real business value
Hands-on practice using case studies and feedback in a live, small-group setting
A reusable toolkit you can apply across projects, job interviews, and performance reviews
🕒 Agenda
Welcome & Introduction
Why Designers Struggle to Prove Value
UX Measurement Basics: What matters (and what doesn’t)
The Impact Chain Canvas: A framework to connect design to outcomes
Workshop Breakouts: Apply it to case studies in small groups
Team Share-Backs
Wrap-Up & Q&A + Toolkit walk-through
👤 Who Should Attend
Mid-level to senior designers who want to shift from deliverables to outcomes
Freelancers and in-house teams who need to justify design ROI
Anyone preparing for interviews or performance reviews where storytelling matters
🎁 Bonus
All attendees will receive Fouad’s full toolkit: canvas template, guiding questions, and best-practice cheat sheet.
🎙️ Meet the Instructor
Fouad Jallouli is a Service Design and digital transformation leader with 15+ years of experience across fintech, energy, retail, and government. He leads Service Design at the Government of Alberta and teaches three top-rated Uxcel courses (Cross-Functional Design & Product Teams, Service Design, and Government Design Foundations).
🤝 Brought to You By
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📌 Notes
All workshops include access to a full recording.
If you’re planning to expense this session, please purchase using your company card directly. We’re currently unable to issue formal invoices after payment.
Tickets are non-refundable once the session has started.