Catalyst Series: The Wellness Lounge
Willpower Catalyst Series Presents: The Wellness Lounge. Built from Scratch
🎉 One year of Willpower in NYC. We're celebrating the only way we know how.. by making people FEEL BETTER.
On May 20th, we're taking over Remedy Place SoHo for a private evening built for the "next generation of category-defining brands"
What to Bring: Change of Clothes for Sauna/Ice Bath and the Remedy Place... Remedies
Brand Leaders from: AG1, HYROX, Aescape, Chomps, Goodwipes, Create, Masa Chips, Steve Madden, Hello Fresh, Beekman 1802, Sourmilk, Rally, Williams F1 Racing, , etc.
(Check out our new willpowerHQ website - thank you Claude Code )
✨ The Venue
Remedy Place Flatiron is the world's first Social Wellness Club®.
Think contrast therapy, infrared sauna, cryotherapy, red light therapy, and IV treatments all under one roof. Recovery, resilience, and peak performance. Let's rip.
💧 What's Included:
🧊 Signature Contrast Therapy Suite — guided ice baths + infrared sauna
💉 IV Hydration Drips [limited]
🔴 Red Light & Compression Therapy
🎁 Exclusive Wellness Gift Bags
💆♀️ Massage by Aescape
🍣 Private Sushi Chef by Its That Simple
Speakers & Programming
Theme: Building From Scratch
Every great brand is built from nothing. A founder makes the first bet. An operator builds the engine that keeps customers. A leader rebuilds how a brand grows. Three operators, three versions of that story, one honest conversation about what it actually takes to build.
And we've got a KILLER lineup:
Leala Francis, SVP of Customer Insights & Membership Experience at AG1, where she builds the systems that turn a daily supplement into a membership millions of people don't quit.
Becca McCarthy, Co-founder & COO of Evolv, building a brand from the ground up in GLP-1, the fastest-moving category in wellness.
David Baker, Chief Revenue Officer of Beekman 1802, leading growth across every channel that matters (DTC, Amazon, TikTok Shop, Ulta, QVC, HSN) for one of the most beloved brands in beauty.
The Evening
6:00 PM — Doors & Welcome Arrive, settle in, and connect over drinks in the lounge. Recovery and wellness activations open.
6:20 PM — The Conversation: Building From Scratch A 25-minute moderated panel with Leala Francis (AG1), Becca McCarthy (Evolv), and David Baker (Beekman 1802), hosted by Bill Murphy.
7:00 PM — Wellness Lounge is Open
Bring a change of clothes, Sauna & cold plunge is open, Sushi chef is serving and wellness beverages are flowing. Experience wellness and the full Remedy Place experience.
9:00 PM — Close
🙌 Who This Is For:
Founders, brand operators, and executives building the next generation of consumer brands. Attendance is limited and by approval only. If you're in the room, you belong in the room.
This is Growth Through Community.
Thank You to Our Sponsors
We’re proud to partner with companies that embody innovation, performance, and community, the same values driving Willpower.
PostPilot
PostPilot is the leading direct mail platform for modern ecommerce brands, helping health, wellness, and lifestyle companies turn customer data into high-impact, offline experiences that drive retention, reorders, and lifetime value.
Hotspex Media
Built for the modern marketing era, Hotspex Media serves as a strategic operating partner to brands seeking measurable growth and durable competitive advantage. The company operates across the full digital ecosystem—combining data onboarding, advanced analytics, and precision media execution—while remaining grounded in real human signals, emotion, and contextual relevance.
Kintsugi
Kintsugi is an AI-powered tax automation platform built for rapidly scaling e-commerce and wellness brands. From real-time nexus tracking to automated filing and remittance, Kintsugi handles the full lifecycle of sales tax compliance across 100+ countries, allowing founders to focus on growth instead of tax prep.
Channable
Channable. Multichannel ecommerce platform. Feed management and PPC automation across Google, Amazon, Meta, and 2,500+ marketplaces. Where category leaders run their ads and listings at scale without losing their minds.
Missed Wellness House this year? It was epic.
Willpower Wellness House 2026
More of What We Do — Watch Below
[November 10] Catalyst Series: Capitalizing on the Future of Wellness
About Willpower
Willpower is a community platform for category defining consumer brands. Through curated events and strategic connections, we bring together founders, service providers, and industry leaders to spark real relationships, fresh ideas, and unexpected opportunities. We believe you can create your own WILLPOWER through community.