The Enterprise Edge: Dallas
Your champion says yes. Then the deal reaches Finance, Procurement or Legal, and momentum disappears. Or you win the customer, but the expansion never comes.
Before you commit to your 2027 revenue plan, spend a working morning examining where your enterprise revenue gets stuck.
The Enterprise Edge is an in-person masterclass for revenue leaders and founders selling into large organizations, including teams moving upmarket. Bring a stalled deal, an approval challenge or an account with room to grow.
THE VALUE EDGE — BRUCE SCHEER
Help your champion make a case the buying group can defend. Bruce is President of Inspire Your Buyers and author of the bestseller Inspire Your Buyers. Work on your differentiated position, value narrative and business case. Leave with a one-page positioning and narrative canvas for your team.
THE APPROVAL EDGE — DEAN EDWARDS
Understand what happens after your champion says yes. Dean spent more than 25 years leading Procurement and Strategic Sourcing at Kaiser Permanente, Yahoo, Levi Strauss & Co. and Ingram Micro. Leave with an approval-readiness framework for addressing risks across Procurement, Finance, Legal, Security and AI governance without defaulting to discounting.
THE EXPANSION EDGE — SANDY YU
Make delivered value visible so customers have a reason to renew and expand. Sandy founded Revenue Retention Advisors after leading global customer success and go-to-market teams at Oracle, Cisco, PwC and WebEx. Leave with a map of the three leaks that drain expansion, assessed against your own accounts.
THE MORNING
9:30 a.m.–12:30 p.m. Central. There is no charge for the masterclass. Participation is limited to 25 people, and registration requires host approval.
Come ready to work on the revenue problem you want to stop carrying into another year.
Explore the three edges and take the short assessment at https://getenterpriseedge.com.