What If You’ve Been Selling the Wrong Thing?

​One Roof Co-Lab is a series of virtual masterclasses, hosted by the experts inside our community. From strategy to marketing to sales, you'll not only learn an essential skill, but you'll also work on your business with direct access to an expert and group accountability.

​​About this masterclass

​Welcome to One Roof Co-Lab with brand strategist, Sharyn Honey Lowe.

​Ask most founders what they sell and they’ll tell you about their product, service or expertise. But that’s rarely what their customers are actually buying.

​In this practical and interactive session, brand strategist and Flaunt Marketing founder Sharyn Honey Lowe will introduce the principles of Transformation Marketing and show how some of the world’s most successful brands sell the change they create in people’s lives, rather than simply describing what they do.

​You’ll turn that same lens on your own business, examine what your website is currently communicating and uncover a more compelling way to articulate the value you create.

​Come armed with your phone, your website and an open mind. You may leave wanting to rewrite your homepage.

​​About Sharyn

​Sharyn Honey Lowe is a brand strategist, communications specialist and founder of Flaunt Marketing, with more than 30 years’ experience helping businesses become clearer, more distinctive and more valuable. A former journalist and corporate communications leader, she founded her first agency in 1995 and has since worked with brands including Porsche, TAG Heuer, Armani Exchange, Myer, Kmart and Officeworks, alongside a diverse mix of Australian founder-led businesses. Today, Sharyn works closely with experienced founders and leadership teams to uncover the expertise, thinking and personality that make their businesses genuinely different - then helps them build a brand around it.