Develop Powerful Product Messaging
Allyson Letteri is a marketing executive and startup marketing advisor. Allyson has built marketing teams from scratch to scale at fast-growing Silicon Valley companies, including Handshake, Thumbtack, and Intuit. Allyson recently launched a new book "Standout Startup: The Founder's Guide to Irresistible Marketing That Fuels Growth."
In this workshop Allyson will be focused on how to develop powerful product messaging
This workshop teaches leaders how to create product messaging that highlights their product’s valuable differentiators, motivates their ideal customer, and creates a strong brand. Leaders will learn to create the messaging that becomes the
Outcomes:
Learn a clear process to define your startup’s 3 Ps that unlock product messaging
Know how to create and test an effective messaging framework
See how to launch new messaging across your website, sales deck, and campaigns