Bookclub: The Creative Act of Starting a Business, Rick Rubin

​The Creative Act of Starting a Business
A workshop inspired by Rick Rubin’s The Creative Act

​Most people think entrepreneurship starts with a polished idea.

​In reality, it usually starts with:

• ​noticing

• ​experimenting

• ​following curiosity

• ​making imperfect things

• ​developing taste

​This workshop is for students interested in:
creative businesses, side hustles, apparel, food concepts, events, media, branding, small business ideas, or simply learning how to start before feeling “ready.”

​You do NOT need to read the book beforehand.
I’ve already done that part.

​We’ll briefly recap key ideas from the book and then work through a series of fast-paced creative exercises together, including:

• ​emotional energy audits

• ​ugly first draft sprints

• ​constraint-based business concepts

• ​noticing and observation exercises

​Expect a highly interactive session focused on creativity as a practical entrepreneurial skill.

​No polished idea required. Bring curiosity.