Use Claude to run a Customer Discovery Sprint

​Learning Outcome 1 — Recognize when you're building fast in the wrong direction

​Description: AI has made it easier than ever to build — and easier than ever to build the wrong thing at speed.

​Learning Outcome 2 — Identify the discovery gap that AI can't close for you

​Description: The PMs falling behind aren't using AI wrong. They skipped the fundamentals that make AI useful in the first place.

​Learning Outcome 3 — Become the PM who builds what customers actually need

​Description: Master the discovery fundamentals that turn AI from a faster way to guess into a system that ships the right thing.

​Why This Topic Matters:

​AI has made building cheap. That changes everything — except what customers actually need. The teams winning right now aren't the ones with the best models. They're the ones who talk to customers, understand their behaviors, and build from evidence. Discovery fundamentals were always important. Now they're the difference between a great product and a fast mediocre one. You'll leave this session with the foundation that makes everything else work.