Building an AI-Proof Presence Through Authentic Video, with Austin Falter of Falter Media

​Join the Park City Marketing Club on Monday, July 20 as we dive into manufactured authenticity and building an AI-proof presence through authentic video.

​We'll cover:

• ​Why AI is commoditizing content production and what that means for anyone trying to stand out

• ​The difference between AI slop and manufactured authenticity.

• ​The human gates that protect your brand. concept, curation, and final approval are the moat

• ​Avoiding red flags & slop.

​More about Austin Falter:

​Austin Falter is the founder and CEO of Falter Media, a video-first content agency based in Eagle Mountain, Utah. He leads a team of 30 that produces short-form video, podcasts, and social media content for personal brands, nonprofits and business. Austin specializes in building content systems that run without the creator having to think about them.

​📣 PCMC Bonus: Austin created two video editing and production packages for Park City Marketing Club members. Learn more and level up your video today.

​⚡️You bring your ideas, questions and a spirit of collaboration
🥨 We'll bring the snacks and drinks.

​Join the Park City Marketing Club

​The Park City Marketing Club is free and open. Join the club at parkcitymarketing.club

​🙌 High Fives

​Thanks to our sponsors, Kiln, Avantlink, TownLift, Lake City Photos, and Humongous Media for their support!