Inside the Buyer’s Mind: The Psychology That Drives Every Yes
You’re making the calls.
You’ve got the pitch down.
You follow the process…
…but all you keep hearing is:
“I’ll have to think about it.”
If you’re not closing as often as you should, it’s not because your product or service isn’t good. It’s because you’re missing the critical psychological triggers that make people say YES.
This isn’t just another sales tactics session.
This is where selling meets human behaviour — and where salespeople become unstoppable.
What You’ll Learn:
Why features and benefits alone don’t sell — and what truly moves buyers to act.
How to tap into the emotional drivers behind every purchase, so customers feel drawn to say YES, not pressured.
How to connect your offer to your customer’s core motivations, standing out from competitors before discounts even come up.
A simple, actionable blueprint you can start using the very next day to transform your sales results.
Who Should Attend:
Sales professionals who want to close more deals without feeling “salesy”
Business owners struggling to convert leads
Sales managers looking to train their teams in modern, psychology-driven sales strategies
Walk Away With:
A repeatable sales framework rooted in behavioural psychology
Real-world examples you can apply immediately
A new understanding of how buyers really make decisions
Spots are limited.
Register now to uncover the invisible forces that drive buying decisions and learn how to use them to your advantage. Once you understand the psychology behind “yes,” everything else falls into place.
About Marcus:
Marcus Corah is a highly accomplished trainer, facilitator, and coach with over 20 years of experience driving transformative change for individuals, teams, and organisations. He has empowered businesses across EMEA, APAC, and North America to communicate and sell more effectively, build stronger client relationships, and achieve sustainable growth. Marcus is also the author of The Persuader.
Event details:
Date: Wednesday, 11th Febuary, 2026
Location: Tank Stream Labs, Level 5, 440 Little Collins Street, Melbourne VIC 3000
Time: 12 pm – 1 pm
Cost: Free (Registration Required)
We can't wait to see you there!
*Please note, this in an in person session. If you cannot make this event, please email [email protected].
Best regards,
Tank Stream Labs