Best Foot Forward: White House Edition
What does it really take to make a city, company, or nation shine when the spotlight is on?
In this special live edition of the American Dream Factory Podcast, we’re hosting Deputy Director of the White House Visitors Office, Madeline Seaman—a seasoned communications leader who has spent two presidential terms at the White House.
Madeline has helped design and manage some of the nation’s most visible and meaningful moments, from White House holiday events and Marine One viewings to media logistics for the press corps traveling aboard Air Force One. She will share powerful lessons on how cities, companies, and communities can put their best foot forward—including how to optimize press coverage and in-person experiences for maximum impact.
And, she’ll give us a glimpse into the behind-the-scenes stories of life inside the White House that few ever get to hear.
This session is designed for people who love their cities and want to see them shine for locals and visitors.
Economic developers
Mayors and civic leaders
Innovation economy leaders
College presidents
Community organizers
Nonprofit leaders
Chambers of Commerce
If you are working to make your city, company, or organization more memorable, impactful, and engaging, this conversation is for you.
About Madeline Seaman
Madeline began her career in the White House Press Office in 2018, later serving in the Office of Management and Administration and the Office of Communications. As Associate Director of the White House Visitors Office, she oversaw tours, national events, and holiday traditions. She has advanced press logistics across the country for the traveling presidential press pool aboard Air Force One, and she continues to serve today as Deputy Director of the White House Visitors Office.
Join us for an inspiring and practical conversation about how storytelling, communications, and visitor engagement can transform communities, organizations, and national moments.