How to Build Distribution You Actually Own
Learning outcomes
1. Identify the distribution you currently rent
Separate temporary platform reach from customer relationships and channels you can repeatedly access.
2. Turn attention into an owned asset
Learn how to convert traffic, followers, events, and content into customers, audiences, partnerships, or product distribution.
3. Build repeatable reach into your growth engine
Design a system where each growth effort increases your ability to reach customers again.
Why this topic matters
Most companies rely on platforms they don’t control. Algorithms change, acquisition costs rise, and yesterday’s growth channel can disappear overnight. The goal isn’t to stop using rented channels. It’s to turn that attention into relationships and assets that compound. You’ll learn how to build distribution your business can repeatedly use instead of starting from zero every month.
You'll learn from
I’m a product and growth leader who has spent my career building and scaling subscription businesses.
At Canva, I led subscription growth initiatives as the company scaled past $3B in ARR, working across pricing, packaging, retention, payments, and monetization.
Today, I’m the founder of GrowthPad, where I work with growth leaders and operators to turn messy growth problems into clear, repeatable systems.
My workshops are built around practical frameworks, real company examples, and the lessons I wish I had when making these decisions inside high-growth companies.