​Bring the funnel that isn't working. Before the session, you'll diagnose where you think the problem is and submit the block you're facing. In the room, Brendan Lee will work through selected real funnels live, showing where confidence is breaking, what the evidence suggests, and what he would change first.

​Most founders assume a growth problem means they need more leads. Often, the real constraint is further down the funnel.

​This Conversion.Live session is built around real startup funnels and real conversion problems. Before the event, attendees who want their funnel reviewed will complete a short self-diagnosis and submit the part of their funnel they believe is blocking growth, whether that's a landing page, acquisition journey, offer, sales process, lead magnet, hand-off or another point between interest and action.

​Brendan Lee will select a small number of those submissions and diagnose them live with the room. Rather than giving a generic marketing presentation, he'll work through the evidence: where prospects appear to lose confidence, what friction or uncertainty may be getting in the way, and which part of the funnel is actually worth fixing first.

​The companies being reviewed get direct expert input. Everyone else gets to watch the diagnosis happen in real time and learn how to look at their own funnel differently.

​What you'll leave with

• ​A practical way to self-diagnose where your funnel may actually be breaking

• ​A clearer understanding of why "we need more leads" is not always the right growth diagnosis

• ​Real examples of how Brendan assesses landing pages, acquisition journeys, offers and sales paths

• ​A better sense of where buyer confidence, clarity or trust may be falling away

• ​A framework for deciding what to fix first

• ​At least one practical action to apply to your own conversion path

​Format
Live funnel diagnosis, expert walkthrough and room discussion / Q&A.

​Who it's for
Founders, CEOs, growth leaders, marketers and sales operators in startups and growing businesses with traction (existing traffic, leads, customers or a live funnel) and a real conversion problem to diagnose.

​Preparation
A short pre-event self-diagnosis is required if you want your funnel considered for live review. General attendees can attend without submitting a funnel.

​Speaker

​Brendan Lee
Conversions.today

​Brendan Lee is an integrative thinker who moves between strategy, storytelling and execution. Over the past decade he has helped organisations ranging from startups to global brands translate complex ideas into clear, actionable go-to-market plans, with a focus on sustainable growth and human-centred impact. His work focuses on helping organisations identify what is actually blocking conversion and clarify the next action worth taking.

​The Startup Growth Lab is 2-days of practical workshops, live demos and real conversations, part of Spark Festival at UTS, 23-24 September 2026.