Around the Sound 2026
SeaMonster Studios: Around the Sound 2026 - Embracing Omnichannel Opportunities for Growing eCommerce Businesses
Come join us for the 6th annual, in-person event where eCommerce Founders and Operators lead engaging conversations about successes and challenges they have experienced.
Join us for a day at Daniel's Lake Union, with a keynote, two short operator-led fireside chats, live Q&A, peer networking, light food, and drinks.
About the Event
We will be gathering industry experts, best-in-class Shopify app partners and amazing colleagues to focus and dig into everything about omnichannel sales, retention, accessibility, AI, eCommerce strategy and more.
Come have some fun while you gain information and strategies that you can apply to your own business.
The format is intentionally tight, useful, and conversational. You’ll hear what operators are actually doing right now, where they’ve run into challenges, and what others can learn from the process.
Headline Keynote Presentation
Andrew Maffettone, Founder/CEO of BlueTuskr
One Brand, Many Channels: Building an Omnichannel Marketing Engine That Compounds
Most brands chase growth one channel at a time - a game of whack-a-mole that quietly caps how far they can scale. Andrew Maff of BlueTuskr breaks down how the brands that break through stop optimizing channels in isolation and start running them as a single compounding engine, where each channel makes every other one perform better.
Presenting Sponsor Presentation
Jay Myers, Founder/Co-Founder of Bold Commerce/Repete
The Future of Recurring Revenue Is Predicted Not Scheduled
A thought-provoking session about the way many of us think about subscriptions. For years, the subscription industry has focused on getting customers to commit. The next chapter may be about giving them more flexibility, more control, and more ways to engage on their own terms.
Featured Merchant Fireside Chat Presentation
Fireside Chat Panel Moderator and Participants
The eCommerce Landscape Today and Looking Into 2027
Wes Buckwalter, Founder of SeaMonster Studios will moderate a panel made up of experienced eCommerce leader about all things eCommerce now and looking into 2027
VIP Bootcamp (INVITE-ONLY)
Ask about our invite-only VIP Bootcamp hosted by Andrew Maffettone, Founder/CEO of BlueTuskr
Build Your Omnichannel Marketing Engine: A Hands-On AI Workshop
A hands-on, personalized, laptop-open session where you'll use AI to evaluate your marketing channels in one view - instead of one at a time - and find where they should be feeding each other. Bring your brand's numbers and walk out with the specific, prioritized moves that turn separate channels into one compounding engine.
What You'll Walk Away With:
An AI workflow you'll run live on your own brand - and keep to reuse anytime
A clear read on how your channels are performing together and what each one is really for
The specific places your channels should be feeding each other, mapped to your brand
A prioritized action plan you can put to work immediately, plus the metrics to keep watching
Who Should Attend
Brand founders and owner-operators
Heads of e-commerce, DTC or growth
Senior digital marketers and channel managers running day-to-day performance
Operators responsible for merchandising, pricing, analytics, product data, or e-commerce systems
What Around the Sound is all about:
1 Keynote Speaker presentation
1 Industry Icon Presenting Sponsor discussion
1 Engaging Merchant Fireside Chat
Live Q&A after each session
Peer networking with other eCommerce operators from all over the world
Practical examples you can learn from and adapt
Amazing food and beverages from danielsbroiler.com all event long
A beautiful space with outdoor veranda and setting overlooking Lake Union
Why Attend
Learn directly from merchants' real experiences
Walk away with strategies and tactics you can test immediately
Avoid the fluff and sales pitches
Connect with peers willing to share experiences
A special thank you to all of our sponsors:
Headlining sponsor: BlueTuskr
Presenting sponsor: Bold Commerce
Partner sponsors: Amazon, Avalara, Okendo, Rebuy and Rich Panel