Lunch & Learn: Where Is Your B2B Sales Growth Stuck?
Diagnose your sales problem and leave knowing what to fix first.
Ever wondered whether your B2B business should be growing faster? The answer can be yes, but it's not always more leads. Sometimes the real constraint is your sales process, your conversion, or the fact that founder-led selling has stopped scaling.
In this practical Lunch & Learn session, sales expert Pete Solway will take founders from diagnosis to next steps.
Founders start by completing the Sales Growth Engine Assessment across four areas:
Lead generation
Sales process
Conversion optimisation
Getting others selling / moving beyond founder-led sales
That gives every participant a quick diagnosis of where their own sales engine is strongest, and where the biggest gaps sit.
With that diagnosis in hand, Pete will work through what lower scores in each area usually mean, the practical actions founders can take, and the specific issues the room wants help with.
This is designed to be participatory rather than a one-way sales presentation. The assessment gives founders a frame for the session, while the walkthrough and Q&A help them connect the ideas directly to their own business.
Our goal is that every founder leaves knowing where their biggest B2B sales constraint is, and the 2-3 actions to take next.
What you'll leave with
Your own Sales Growth Engine Assessment, completed in the room
A clearer understanding of where your current B2B sales engine is most constrained
Practical actions to take if lead generation is the problem
Practical actions to take if the sales process or conversion is the problem
A clearer view of when and how to move beyond founder-led selling
2-3 priority actions to take next, rather than trying to fix everything at once
The opportunity to ask Pete about a specific sales issue affecting your business
Format: Interactive self-assessment workshop, practical walkthrough and founder Q&A. This isn't a generic four-pillar sales presentation. The Sales Growth Engine Assessment is the practical anchor for the session, participants diagnose their own business first, then use that diagnosis as the frame for the rest of the workshop.
Who it's for
B2B founders, CEOs and sales leaders in startups and growing businesses who already have something to sell and want to understand what's holding back revenue growth.
It'll be particularly useful for founders asking:
Do we need more leads, or is something else broken?
Why aren't our opportunities progressing through the sales process?
Where are we losing conversion?
What should I fix first?
How do I stop being the only person who can sell this business?
Are we ready to build a repeatable sales capability beyond the founder?
Spots are capped at 15 to keep it interactive and hands-on. Please only RSVP if you can commit, and release your ticket if plans change so someone on the waitlist can take your spot.
About the Speaker
Pete Solway, Director, Founder Sales Solution & Founder Revenue Code
Over the last 17 years, Pete has founded multiple businesses and built sales teams from scratch. In previous ventures he's raised over $650k and hit 135% of revenue targets. In 2021 he started Founder Sales Solution with a mission to help small business owners make more sales, reduce the first-sales-hire failure rate, and hit their goals.
About Haymarket HQ
Haymarket HQ is a go-to-market accelerator that helps founders to access revenue and capital in new growth markets. We’ve supported 1000+ companies into new markets in Australia, across Southeast Asia and beyond.