How to build a brand world

​We don’t buy things for what they do. We buy them for who they let us become. The best brands of today know exactly how to create an immersive brand world to stand out in saturated spaces and become part of their consumers' lives.

Join Hannah Wilson & Alex Manderstam from Cultish for a workshop that gives you a framework for building an irresistible brand world.

Here's what you'll learn:
- The elements of a brand world online and offline
- How to discover insights that will make your brand resonate
- How to translate your brand world into an effective content strategy

​The next generation of big brands will be fluent in world-building and understand what moves their audience. This session will provide a new way of thinking about brand strategy.

See you there!