

ABM Without the Big Budget: How to Win Strategic Accounts on Less Than $100K
Everyone wants ABM. Very few can afford it.
But here's the truth most ABM vendors won't tell you: a bigger budget doesn't guarantee better results. Focus, alignment, and smart execution do.
In this episode of The Growth Show by PipeRocket, Vrishti Gahlaut, Digital Marketing Lead at MathCo, shares exactly how she built and runs a lean ABM engine that wins strategic accounts on a sub-$100K budget.
What you'll walk away with: → A clear understanding of why most ABM programs fail (and it's not the budget) → Vrishti's journey from traditional ABM to a lean, high-impact model → The Lean ABM Framework for winning strategic accounts on $100K → A breakdown of where your budget should actually go → The 3 pillars of ABM that works: Focus, Alignment, Execution → Answers to your toughest ABM questions in a live Q&A
This session is built for: ✅ B2B Marketers running ABM on tight budgets ✅ Demand Gen & Growth Marketers looking to do more with less ✅ Marketing leaders who want real ROI from their ABM investment ✅ Anyone who's been told "we can't do ABM at our scale"
Free to attend. Register now to save your spot.