Post-Summer Sales Kick-Off
Get your team back in scoring position before Q4 catches up
Everyone comes back from summer with a full inbox, a half-warm pipeline, and a team that needs a reset. This afternoon is built for exactly that moment: a room full of sales leaders working through the same problem, three weeks before Q4 pressure kicks in for real.
We open with a state of SaaS sales talk from a sales leader in our network, followed by a short, practical session on running your own post-summer kick-off, led by Roelof and Boris from Velvet. Then four roundtables, you pick your own table. The afternoon closes with pizza and an informal dinner, no assigned seats, no formal program.
This is also where we launch our new Sales Leaders Mastermind supported by Velvet. Like our other masterminds: small, closed groups of peers, matched by hand, meeting every month. Peer to peer, always. If you want to keep this conversation going after September, this is the room to be in.
Details
When: 7 September 2026
Where: Foleon office, Amsterdam (Transformatorweg 38-72, 1014 AK Amsterdam)
Language: English
For who: VP of Sales, Head of Sales, Sales Director, by application (seats are limited, we review every registration)
Costs: € 19 for members of We Love SaaS, € 39 for non-members
Agenda
16:00 - 16:45 Walk-in & networking
16:45 - 17:10 State of SaaS sales talk
17:10 - 17:30 Post-summer kick-off in practice, by Roelof & Boris
17:30 - 19:00 Roundtables and networking with pizza
Roundtables
Post-summer kick-offs are the theme of the afternoon, but the tables go wider. Pick the conversation that matters most to you right now.
1. AI in sales: what's actually working?
Everyone bought the tools. Now the honest conversation: what stuck, what quietly died, and what has really changed in how your team sells? Swap experiences with peers who are past the demo phase, and leave with two or three things worth stealing.
2. Product-led growth and sales
PLG and a sales team are not rivals, the best revenue teams run both. How do you make them reinforce each other: product signals guiding your sellers, hand-raisers that deserve a call, sales accelerating expansion? Swap experiences with peers combining product-led growth and human selling every day.
3. Match-fit after summer: restarting your team
Your team comes back rested but rusty, and Q4 won't wait. How do you rebuild rhythm, motivation and focus in the first post-summer weeks? Share what works, from kick-off rituals to coaching cadence, and hear how your peers get their teams up to speed.
4. Switching on outbound: building pipeline when inbound slows down
Raised on inbound, forced into outbound. More and more teams have to build pipeline the hard way, and it turns out to be a different process, a different culture and sometimes different people. How are your peers making the shift: full-cycle reps or specialists, and what is actually filling the pipeline this quarter?
Applying
Registration is by application. Tell us who you are and what you're working on, and we'll confirm your seat by email. We keep the group small so every table stays a conversation.