Deliverability and AI in Email Marketing
The MTJE April Speaker Session brings together two of email’s sharpest minds for two days practitioner-level learning. From deliverability threats and infrastructure blind spots to automation strategy and AI this is the email marketing education you need in 2026.
Day 1 — April 27TH
LB Blair | Strategic Advisor, SendPost
LoriBeth Blair is a full-stack email solutions architect who has helped brands successfully deliver billions of emails. She diagnoses deliverability problems at the infrastructure level — authentication, MTAs, APIs, routing, compliance and fixes what most teams never find.
Session: Top Tips and Threats for Ecomm Emails in 2026
You’ll walk away knowing:
∙ Cyber threats hiding in your abandoned cart flows
∙ How to use Google Postmaster Tools’ new V2 Compliance Dashboard
∙ Content mistakes sending you to spam
∙ Why website security affects inbox placement
∙ The DNS fix that improves your Hotmail reputation
Day 2 — April 28
James Lamb | Associate Director of Advanced CX Solutions, ThomasARTS
James has been in digital marketing for over three decades — starting with building his college’s first website as a student. One day his boss said “we should send an email” and the rest is history. Today he designs automations for large-scale clients and researches how AI is reshaping the industry.
Session: Automations, AI & The Email Marketer’s Edge
You’ll walk away knowing:
∙ Why planning and preparation is the most critical step in any automation
∙ Why “set it and forget it” is a myth and what to do instead
∙ How to identify what should and shouldn’t be automated
∙ Why your automations never work in isolation
∙ How to use AI as your assistant and accelerator, not your replacement
For more information, send a DM on LinkedIn — More Than Just Emails or email us at [email protected]
See you there. 🙌