The Invisible Costs: The AI Blind spots In Affiliate & Marketing Strategy (w/ The AI Collective)
AI is already reshaping player behaviour, affiliate dynamics, and how performance is measured.
The problem?
Most of it isn’t visible in your reports.
From subtle shifts in player decision-making to hidden changes in visibility, attribution, and content influence — critical signals are being missed.
This session exposes what’s happening beneath the surface.
We’ll break down:
• where AI is quietly distorting performance
• why traditional reporting no longer tells the full story
• how to regain clarity and control in a changing landscape
Built for operators at every stage — whether you're just starting with AI or already deep into it.
Included for all SBC Summit Malta ticket holders.
Because in this environment, what you don’t see is exactly what’s costing you.
Presented by: Roberta Nicholls
Head of Chapter
The AI Collecttive
Please be advised: Unfortunately, space is very limited at these community events and we can not always accept everyone we would like to. If you are not accepted to this event, please keep applying! We appreciate your application tremendously and we are looking forward to seeing you at a future event very soon!
The AI Collective is a global non-profit building the human layer for the AI era. We unite 200,000+ leaders, builders, and stakeholders across 100+ forums worldwide to democratize the frontier, build trust, and coordinate how society navigates the rapid acceleration of technological progress.
All attendees and organizers at events affiliated with The AI Collective agree to our privacy policy and are subject to our code of conduct.