Defending the EU: what does brand protection mean in practice?

​This practical discussion will bring together law enforcement, policy and brand experts to explore the challenges faced by those on the ground working to protect the EU from counterfeit goods in an increasingly complex global market.

​The panel will focus on the practical realities of translating law and policy into effective action and tools, both online and in the physical world. How can brands and law enforcement combat illegal traders who defraud and deceive consumers? How can they respond to the rapidly growing volume of e-commerce? And, ultimately, why does this matter?

​Speakers

• ​Kristian Vanderwaeren – Director General, Belgian General Administration of Customs and Excise

• ​Audrius Poviliūnas – Deputy Head of Unit for Illicit Trade, Health and Environment, OLAF

• ​Mette M. Andersen – Senior Corporate Counsel, The LEGO Group

​Moderated by

• ​Joeri Mombers – Lead IP Counsel, Signify, who will also contribute to the discussion as a panellist.

​Bringing together perspectives from customs, EU enforcement and leading international brands, the conversation will offer practical insights into the fight against counterfeiting and explore how stronger cooperation can help protect consumers, businesses and the Single Market.

​The exchange will be followed by a light lunch.