The Heritage of tomorrow: how Italy’s FMCG Brands combine local growth with innovation and sustainability

​Organised by Centromarca, Italian Brands Association, the event explores the relationship between brands and the territories where they operate, highlighting how companies can generate shared value through innovation, investment and a strong connection with local communities.

​Speakers

• ​Francesco Mutti – President, Centromarca / Managing Director, Mutti

• ​Marco Pesaresi – General Manager, Ferrarelle

• ​Silvia Bagliani – Managing Director, Mondelez

• ​Fabio Rossello – Managing Director, Paglieri

• ​Gianmarco Laviola – Managing Director, Salov

• ​Vittorio Cino – General Director, Centromarca

​16h30 – 18h00 | TED Talk

​With the participation of Ferrarelle, Mutti, Oro Saiwa, Paglieri and Salov, the discussion will focus on how leading brands continue to innovate without losing their identity. By combining technological innovation, attention to the quality and origin of raw materials, and a deep understanding of changing consumer needs, brands contribute to the growth and competitiveness of their industries.

​The event will also examine the broader economic and social impact of companies on their territories, from job creation and skills development to corporate welfare initiatives that support employees and local communities, reinforcing the role of brands as drivers of sustainable and inclusive growth.

​The event will be held in Italian, with simultaneous translation into English available.

​18h00 – 19h30 | Italian Aperitivo

​The event will be followed by an aperitivo featuring a selection of products from leading Italian Brands, offering participants an opportunity to continue the conversation and connect in an informal setting.