🟢 Webinar | How an 8-Figure Shopify Brand Measures Meta Ads Traffic Quality
Are your Meta ads driving real potential customers or just expensive clicks?
For Shopify brands, especially those selling high-ticket products, traditional metrics like ROAS, CPA, and CTR don't always tell the full story. An ad might generate clicks without conversions, but does that mean it's underperforming?
The real question is: What happens after someone clicks your ad?
Join Yiqi Wu, Founder & CEO of Aimerce, and Jānis Dzalbe, Co-founder & CEO of Yourgreenhouses, a successful 8-figure Shopify brand generating $17M in revenue this year, for a practical discussion on measuring traffic quality beyond the click.
Drawing on his experience scaling a Shopify brand selling products worth up to $12,000, Jānis will share how his team developed an in-house tracking system to understand visitor behavior, identify high-intent traffic, and make smarter Meta Ads decisions.
What we'll cover:
Why traditional Meta Ads metrics aren't enough: Why clicks, CTR, CPC, and conversion attribution don't always reflect an ad's true performance.
Tracking what happens after the click: How to use UTMs to measure session duration, bounce rates, pages visited, scroll depth, and other on-site behavior for individual ads.
Identifying high-intent visitors: How to distinguish valuable traffic from low-quality clicks using engagement signals, add-to-cart behavior, and cost per high-intent visit.
Measuring ads without direct conversions: How to evaluate creatives that attract interested shoppers but don't receive purchase attribution, especially for high-ticket products.
Spotting wasted ad spend: How to identify bot traffic, low-quality visitors, and underperforming ads before they drain your budget.
Making smarter scaling decisions: How post-click traffic quality insights help brands optimize creatives, allocate budgets, and scale more efficiently.
Who should attend?
E-commerce founders, growth marketers, performance marketers, and anyone managing Meta Ads for DTC brands, especially those selling higher-ticket products ($300–$500+) or managing significant Meta Ads budgets.
Meet the Event Host - Aimerce
Two things we do:
1) extend tracking to a year, compared to 7 days for 3rd party cookies.
2) restore ads clickID tracking for express checkout (shop pay, paypal etc).
Results:
1) Meta/Google: We help recover 40% more fbclid/email in Meta pixel and most of people see 10% revenue increase.
2) Klaviyo: It can also can tie site actions back to customer profiles to trigger 20% more Klaviyo flow revenue.