Stop Selling Your Time. Charge For Your Value.
For consultants and coaches ready to escape hourly billing.
The more efficient you get at your work, the less you earn.
With the help of AI, you might get faster at your work.
But if you still bill by the hour, every efficiency gain cuts your own pay.
Solve in two hours what used to take ten, and you're punished for being good at your job.
That's the efficiency paradox. And it puts a ceiling on your income that no amount of extra effort can lift.
This workshop moves you off the clock and onto pricing built around the value your clients actually receive.
In this workshop, you'll learn:
#1: How to get clients to say YES to non-hourly pricing
#2: How to implement value-based pricing in just a few weeks
#3: How to know exactly what to charge
You’ll get a clear path to start charging what you’re worth, and free yourself from hourly billing.
Who this is for:
- Independent consultants, coaches, and fractional executives who bill in the €150 to €500 per hour range.
- Owners and leaders of firms with up to 20 consultants or €2M in annual revenue, who currently bill hourly or day rate
Your ticket options:
→ Standard (full day workshop)
→ VIP (everything in Standard + small-group VIP-dinner with speaker)
About the expert, Judson Rollins:
Judson Rollins helps independent consultants, coaches, and fractional executives escape hourly billing and price for the value they create.
Through his VALUE framework, he shows experts how to reinvent their pricing: reset their positioning, quantify what their work is worth to a client, and build proposals that reward results instead of hours.
More than 100 professionals across eight countries have used his approach to raise their rates while working fewer hours.
He is the author of Sell Destinations, Not Journeys, and an instrument-rated private pilot. Based in Amsterdam, he works with clients worldwide