ShopDoLess.Com Launch Party by Anwar Enterprises
Come celebrate the private launch of Do Less with an evening that also marks Zhana Smagulova’s birthday. Zhana, CEO of shopdoless.com, is bringing together a stylish mix of people from spas, beauty parlors, salons, and clothing shops for a night that feels social, lively, and full of good energy.
Hosted by Ilias Anwar, with Do Less and Anwar Enterprises, this free event is designed to be fun, welcoming, and easy to enjoy. Expect a relaxed party atmosphere where beauty, fashion, and business naturally mix, with plenty of room to meet new people, catch up with familiar faces, and be part of a special moment for the brand. Download the ALINE Network app from your App Store to match with exactly who you need to meet at this event.
With space for around 70 guests, the night is intentionally kept private enough to feel personal, while still bringing together a strong crowd from across the beauty and retail world. Whether you work in salons, run a shop, build in beauty, or simply want to celebrate with great people, this is a chance to be in the room as Do Less officially steps into its next chapter.
The location will be announced soon, so keep an eye out for the final venue details. Come ready to celebrate, connect, and raise a glass to a new launch and a birthday worth showing up for.
Meet Your Hosts
Ilias Anwar is a New York based entrepreneur, content creator, and community builder behind 2.5 billion content views and 500+ events produced, and has built a community of 200K+ followers and 70K+ newsletter subscribers across the creator, founder, and investor space. Recognized as one of OTSNY's Top 100 Must-Watch Entrepreneurs and author of Cheat Codes, now partnering with RedNote to help them go to market in the U.S.
Follow him on Website | LinkedIn | Instagram
Venus Rose is the founder of Haus of Creators, a venture studio building startups at the intersection of creativity and technology, with deep relationships across the music industry and leadership on the Newark tech hub initiative.
About Anwar Enterprises
Anwar Enterprises is an events marketing agency that throws events for Asian-led companies, with rooms open to everyone. Backed by a community of 70,000+ founders, investors, and creators across New York, Los Angeles, and San Francisco. Anwar has produced go-to-market launches and campaigns for brands like RedNote, ImagineArt, Cliqk, Manifest Law, 165 Global, Color Coded Crime, Do Less and Aline.
From sixteen events across seven days during Tech Week to intimate founder dinners, Anwar Enterprises builds the rooms where culture and business meet.
Follow along at Website | Instagram | LinkedIn
Please note:
This is a 21+ event. Valid ID required at the door.
Photo and video will be captured throughout the event. By attending, you consent to being photographed and recorded for promotional use by Anwar Enterprises and event partners.
Tickets are non refundable and non transferable. Approval is at the discretion of the hosts.
Questions or press inquiries: contact the host through Luma.