Hola, TikTok Shop: Winning with Spanish-Speaking Creators and Customers

​Spanish-speaking creators and shoppers are one of TikTok Shop's biggest growth opportunities right now, from US Hispanic audiences to the fast-growing market in Mexico.

​Join leaders from TikTok Shop Mexico, Papaya Given, Indie Pro and Cruva for a practical, one-hour session on how brands can win with Spanish-speaking creators and customers.

​What we'll cover:

• ​Why now: the Spanish-speaking creator base, US Hispanic audiences and two growing markets

• ​The cross-border opportunity: what's working in Mexico, how US brands can expand there, which categories are hot, and what TikTok Shop is prioritizing

• ​Building creator community: how to recruit and keep Spanish-speaking creators, what makes a community stick compared with one-off sampling, and where agencies fit in

• ​Live selling: why LIVE converts so well with Latin audiences, plus formats, cadence, hosts and real examples

• ​Scaling it: how to make community and LIVE work at scale through creator management, affiliate programs and selling across several markets

​Speakers:

• ​Julio Cesar Martinez, Head of Consumables, TikTok Shop Mexico

• ​Kamyla Oviedo, CEO, Papaya Given

• ​Oscar Fraijo, Digital Marketing Strategist, Indie Pro

• ​Bryan Rangel, Head of Partnerships, Cruva

​Who it's for: Brands and agencies on TikTok Shop that want to reach Spanish-speaking creators and shoppers in the US and Mexico.

​The session will be in English.