Scaling UA for Subscription Apps: Signals, AI Creatives, Consistent Funnels

​Join this webinar if your usual UA approaches are no longer delivering meaningful growth and you’re looking for new opportunities to scale.

​We’ll skip the theory and get straight to practical insights. Tanya Shestakova, Head of Creative Production at a Health & Fitness App, Angel Investor & Advisor, the person behind the viral success of Lensa Magic Avatars and the creator of the Golden Nuggets Telegram channel, will break down her approach to creative strategy, signals for the algorithm and optimization. She’ll also show how to build a consistent funnel from ad to purchase to increase conversion and turn more acquired traffic into paying users.

​We’ll cover:

• ​Signals for the Algorithm & Optimization — What signals does a creative send to the Meta algorithm? How can you influence the audience it finds through visuals, messaging, and concepts? And how can you identify which creatives actually drive users who go on to purchase?

• ​Trends, AI & Finding New Creative Ideas — AI has made creative production faster, but has it made UA more effective? We’ll explore why copying competitors’ creatives rarely delivers meaningful scale, where to find new ideas, and how to use AI to speed up creative production by 10x.

• ​A Consistent Funnel from Ad to Purchase — How to connect your creative, onboarding, and paywall to increase post-click conversion and turn more acquired traffic into purchases.

• ​Live Q&A — Bring your questions about UA, creatives, and conversion.

​Speaker: Tanya Shestakova — Head of Creative Production (Health & Fitness App), Angel Investor & Advisor.
Host: Kseniya Simonova — Customer Success Lead, Adapty.
Language: Russian.

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