[In-Person] Market Sizing with Jim Morris

​Market Sizing: How Big Is Your Market Opportunity?

Founders and product teams often get market sizing wrong in one of two directions: they wave their hands at a giant number to impress investors, or they skip the exercise entirely and build for a market that turns out not to exist. This workshop teaches a practical, defensible way to size an opportunity and, just as important, to test whether your first market is real.

​Learning outcomes. By the end of this workshop, participants will be able to:

1. Estimate the size of a market using structured techniques: clarifying the question, narrowing from a large population to a realistic customer base, and validating the estimate with research from multiple sources.
2. Classify a market opportunity as existing, resegmented, or new, and explain how that classification changes go-to-market strategy, competition, and time to profitability.
3. Build a TAM-SAM-SOM breakdown for their own product idea that connects long-term ambition (TAM) to growth strategy (SAM) to a specific, reachable first market (SOM).
4. Design a low-cost experiment that tests whether their SOM is real before investing in building for it.

​Learn from StartX mentor and Silicon Founder Jim Morris. After his startup career, he's been a Product coach working with startups, growth companies and Fortune 100s. Alongside his clients, he's interviewed over 900 customers in the past 10 years. Learn best practices from this wealth of experience.