Off The Record x Challenges, Changes & Chances
Off the Record is Ammunition’s invitation-only roundtable series for senior marketers operating at the forefront of their industries.
Built by marketers, for marketers, each session convenes a carefully curated group of peers to pressure-test ideas, compare perspectives, and explore what to back next.
It’s designed for honest conversations about what’s working, what isn’t, and where you’re placing your bets.
Across breakfast, lunch, or dinner, we gather around one focused topic and let the discussion do the work.
What to Expect
1.5 hours around the table
10–15 marketing leaders per session, forming a trusted peer forum balanced across perspectives and experience.
One topic that matters, shaped by the realities of leading modern marketing, from international growth to brand reinvention.
No presentations. Just open, peer-level exchange.
Off the record, by design. Chatham House rules — what’s shared at the table stays at the table.
Roundtable 02 — Challenges, Changes & Chances
A focused discussion on the realities of leading marketing at the top level — navigating complexity, driving change, and making calls that shape what comes next.
Themes for discussion
The challenges defining marketing leaders role today — and what’s getting harder
Leading change across organisations, teams, and markets
Where to place bets in uncertain conditions
Balancing short-term performance with long-term brand value
Navigating internal pressure, expectations, and competing priorities
Identifying real opportunities for growth — and what to deprioritise