DEMA x Reddit: Your best marketers don’t work for you

​Swap the summit floor for lunch on the canals of Amsterdam. 🛥️🍽️ As part of NXT Summit 2026, DEMA invites you aboard ROOS for an exclusive lunch, fresh perspectives and conversations with fellow commerce leaders, all while cruising through the city.

​Your next customer has probably already asked an AI which brand to buy. The answer didn’t come from your website or your ads. Quite often, it came from Reddit.

​Reddit is one of the biggest sources large language models learn from and cite. So what people say on Reddit today shapes which brands AI recommends tomorrow. Most marketing teams aren’t paying attention to this yet, which gives the ones who are a real head start.

​On board, Marcus Rasmussen from Reddit sits down with Jessika Ödling, Measurement Lead at Dema. They’ll talk about what drives visibility in AI search, what the brands already pulling ahead do differently, and why the brands winning on Reddit aren’t the ones doing the talking. You’ll walk off the boat with three things you can act on the same week.

​Spots are limited and registrations are reviewed. If AI search is on your 2027 roadmap, you’ll want to be on this boat.

​Your boarding details 🛥️

​📅 Thursday 5 November 2026

​🕦 Boarding at 11:30, departure at 11:45 sharp

​📍 1-minute walk from Felix Meritis - follow the NXT boat signs and look for ROOS.

​🍽️ Lunch included on board

​Good to know: This event is exclusively for NXT Summit 2026 attendees. There are two NXT boats, so make sure you board ROOS. The boat departs on time, and confirmed guests will receive further details ahead of the event. Bring a warm layer for November in Amsterdam!