Moving the Mainstream
Can a digital engagement program actually drive household climate action and build trust in council?
The data says yes:
74.5% of residents reported a more positive perception of their council’s sustainability leadership.
+48 Net Promoter Score across diverse inner-city, suburban, and regional communities.
Over two-thirds took documented real-world household actions after tuning in - from "we have gone all electric at home", to "I looked at draught proofing my rental", to "doubled down on composting which has significantly reduced our landfill waste stream".
The catch? Most council teams don’t have 20 hours a week to book talent, manage broadcast tech, and produce monthly digital programming in-house.
Join Jo Taranto and Jill Absolom for a 30-minute cameras-on roundtable for local government professionals:
Moving the Mainstream: Scaling Resident Action Across Your LGA
Learn how councils are delivering an extensive, shared calendar of ~18 sessions a year - tailored for renters, homeowners, and regional communities alike - without overloading internal staff.