​ABOUT

​Athletes today are building far more than athletes — they’re building and investing into businesses and brands, and creating ownership-minded careers. With the UK ecosystem rapidly maturing and more athletes thinking like operators (not just endorsers), 2026 is the moment to Build the Blueprint.

​This year marks our third year of The Athlete Investor Summit, presented by What The Footie Podcast, which is a unique opportunity to learn from leaders in the space...athletes, investors and entrepreneurs who will share how they have built and are building their blueprint. The frameworks, learnings, and wins behind entrepreneurial and brand journeys, the decisions and systems that create leverage beyond sport, and how to build the team, story, and strategy that turns a sporting career into long-term opportunity.

​Join us on Thursday 28 May 2026 in London.

​FAQs

​What is the Athlete Investor Summit?

​We educate, connect and empower athletes and their teams through our unique events about early-stage investing and entrepreneurship.

​Who are previous speakers from the Athlete Investor Summit?

​Previous speakers include Dominic Thiem, Eric Dier, Chris Smalling, Ben Kayser who are all building and investing in companies, as well as advisors and business partners to the likes of Anthony Joshua, Naomi Osaka, Sir Andy Murray and more all contributing on the stage. As well as Partners and Investors from leading athlete collectives and funds such as The Players Fund, Apex, Athletico Ventures, 20VC and more.

​What is the ‘What the Footie’ Podcast?

​A football business podcast which goes behind the scenes and is hosted by Paul Musa, a sports lawyer and football enthusiast.

​Previous guests include Les Reed, Paul Barber, Joe Foster, Steve Morrow as well as CEOs, directors, agents, senior executives and staff members from Arsenal, PSG, Brighton, Grimsby Town, Lincoln City, Southampton, Wrexham, Portsmouth, the NWSL, Crawley Town, PlayStation, Reebok, Mercury 13, Forest Green Rovers, FC Schalke, Fulham, Rangers, New Balance and more.

​You can listen to the podcast here and join our LinkedIn community here.

​What is the agenda?

​​14:00 – 17:30 – Panels and a keynote from leading athletes, investors, agents and entrepreneurs.

​​17:30 – 21:00 – Networking drinks with nibbles

​Who is eligible for a complimentary Athlete Pass?

​You’re eligible if you meet one of the following criteria:

• ​You have represented your country at the Olympic Games or Paralympic Games (past or present).

• ​You are a current or former full-time professional athlete competing in a recognised professional league, tour, or sanctioning body.

​Note: Complimentary Athlete Passes are limited and issued on an approval basis.

​Do I have to pay for a ticket?

​Yes, if you are not eligible for an Athlete Pass.

​How do I obtain a ticket?

​Please fill out the form on the event page to register your interest in attending the Summit and why you would like to attend. Registering your interest does not guarantee you a ticket. Our team will approve your registration before you can join the event. Once approved you will receive an email from us which contains a QR code that we will scan on the day.

​What happens if I change my mind about attending?

​We understand that plans may change, please kindly notify us at least 48-hours before the Summit, via [email protected], if you can no longer attend the event so we can offer your ticket to someone else. If you do not notify and do not attend the Event, you will be not be invited to any of our free events again.

​Will there be food and beverages provided?

​Yes, nibbles, soft drinks and alcoholic drinks will be served after the keynote at 5pm. Please contact the team if you have any dietary requirements.

​Does the Venue have step-free access?

​Yes, if you have require special assistance please contact the team via [email protected].

​Is there a dress code for the event?

​Smart casual. Chilled vibes.

​Who can I contact for further assistance or information?

​Please reach out to the team via [email protected].