The Cash Flow Puzzle - Why staying profitable is not enough for SMEs

​Your P&L says you made money last quarter. Your bank balance disagrees. If that sounds familiar, this session is for you.

​Profitable UAE businesses run into this trouble everyday. Often, it's not caused by recklessness, but by growth, payment terms, inventory, or one large customer draining cash faster than profit comes in.

​In this two-hour working session, you'll run a simulated Dubai trading company through six months of ordinary decisions and watch it grow more profitable yet less solvent. Then you'll map your own cash conversion cycle and find which of the four cash traps you're in.

​Bring rough revenue, receivables, payables and inventory figures.

​Who it's for

• ​Owners and GMs who read a P&L but have never built a cash flow statement

• ​Finance leads explaining cash position to a founder or board

• ​Businesses that grew but feel tighter, not easier

​You'll leave with

• ​Your cash conversion cycle, calculated live

• ​A clear diagnosis of your cash trap

• ​An attested certificate of completion