Promote. Protect. Prevail: The Small Biz Reputation Toolkit
Every entrepreneur knows the pressure to promote, promote, promote. But nobody seems to talk about protecting what they've built.
Crisis is a spectrum. It's no longer a corporate buzzword for the Fortune 500; it’s a spectrum that starts with a single 1-star review or a rant in a Facebook group.
No brand is too small to deserve protection, yet most small businesses lack the enterprise-level tools to navigate the vulnerability that comes with increased visibility.
This is a tactical workshop designed to democratize crisis management. We’re stripping away the PR agency jargon to give attendees a real-world framework you can use immediately to:
Fortify your brand position so that you're better able to take a hit (and grow your business in the process).
Train your team to handle challenging conversations and situations like negative feedback, disgruntled customers confronting them while cameras roll, and more.
Identify risks before they escalate.
Attendees will also receive the Reputation Readiness Playbook, which walks through the critical first hours after things go sideways....what to do (and avoid).
Host: PR Shield